YouTube set to begin paying musicians and owners of the rights to AI-generated music

August 22, 2023 Samson Ayodeji

In order to better understand its approach to artificial intelligence, YouTube has announced the introduction of a service dubbed YouTube’s Music AI Incubator. This service will consult with musicians, songwriters, and producers from throughout the industry to determine the best course of action. In the future, it promises to develop a way to pay musicians for music produced by artificial intelligence.

With regard to its video hosting platform and its current collaborations across the music business, including with artists, labels, and other rightsholders, the program is part of its larger intentions to approach the influence of AI technology on the music industry. Despite being optimistic about AI’s ability to “enhance music’s unique creative expression,” the corporation nevertheless asserts that it must safeguard the integrity of artists’ work.

In part, the statement that was made public via its blog reads. “Today, AI is developing at a rate that is faster than before. It’s fostering innovation, boosting creativity, and even changing entire sectors. It is obvious that, at this crucial juncture, we must courageously embrace new technology while maintaining our commitment to accountability.

With Universal Music Group (UMG) and its portfolio of artists, including songwriter and producer Anitta, singer, producer, and businessman Björn Ulvaeus, and musician, composer, and producer Don Was YouTube is launching the program.

Other artists include rapper, musician, entrepreneur, and philanthropist Yo Gotti; producer Louis Bell; composer Max Richter; songwriter and producer Rodney Jerkins; singer-songwriter Rosanne Cash; producer Ryan Tedder of OneRepublic; and the estate of Frank Sinatra.

Now, we’re collaborating closely with our music partners, such as Universal Music Group, to create an AI framework that will aid us in achieving our shared objectives. These three core AI ideas support music’s distinctive artistic expression while safeguarding music creators and the quality of their work.

The platform states that its three guiding principles for the upcoming months are “AI is here, and we will embrace it responsibly along with our music partners. AI is bringing about a new era of artistic expression, but it needs to provide the necessary safeguards and open doors for collaborators in the music industry who choose to take part. Finally, “We’ve established content policies and an organization that leads the industry in trust and safety. To handle the problems posed by AI, we will scale those.

UMG has been less eager to embrace AI than YouTube. It requested streaming providers like Spotify earlier this year to stop, for instance, AI businesses from utilizing its music to train their models. Additionally, it issued copyright warnings against YouTube videos created by AI that used the works of its artists. When an AI song that mimicked Drake and The Weeknd’s voice became popular, UMG ordered the music to be removed from Apple Music and Spotify.

How YouTube plans to use generative AI

In a nod to how it has historically dealt with the conflict between new technologies and remuneration, YouTube notes that it has “made massive investments over the years in the systems that help balance the interests of copyright holders with those of the creative community on YouTube.”

The business notes that in order for this system to work, trust and safety are necessary and that it already has standards in place regarding technically manipulated content meant to fool viewers. Similar to that, it plans to scale those technologies to stop generative AI from being used for nefarious actions, incorrect information, and spam. Instead, it plans to use AI technology to recognize this type of information.

In the future, YouTube claims it will provide more information about the exact technology, revenue prospects, and policies being developed for its new AI music system.

YouTube CEO Neal Mohan stated in a statement, “I’m tremendously thrilled about the ability of AI to accelerate creativity around the world, but recognize that YouTube and the promise of AI will only be successful if our partners are successful. Together, he said, “We can embrace this new technology in a way that supports artists, songwriters, producers, and the industry as a whole, while driving value for fans, and pushing the limits of what’s creatively possible.”

Author

  • Samson Ayodeji

    I am literally obsessed with technology. I love writing about the latest news in technology in different markets, segments and sectors across the world.

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